Calvin Klein

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About the project

Every year, before new merchandise rushes the racks of your favorite department stores, brands and designers give a preview of their newest collections to industry buyers. For esteemed clothing designer Calvin Klein, Coloredge was asked to go above and beyond to create an alluring and multi faceted setup to showcase Men’s, Women’s, and Sportswear collections for Fall/Winter 2019.

For the brand’s full display rollout, no stone was left unturned. From custom painted and wrapped platforms, mannequin bases, vinyl cut lettering, color-matched denim wallpaper and hand-wrapped merchandising units, the entire environment brought the fall collection to life. Coloredge took charge of everything from color proofs to the final installation to make sure that industry buyers were just as wowed by the branded environment as they were the newest collection.

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