Digitas / Moxie / Delta Air Lines
In a joint effort, Publicis agencies Digitas and Moxie, partnered with Coloredge to help bring the Delta Air Lines’ “Kindness Connects Us” campaign to life. Launched at the end of 2018, the activation highlighted Delta’s role in creating human connections. Coloredge was tasked with creating three 15′ “kindness walls” filled with envelopes. The walls served as a message center offering kind words written by passengers for their fellow passengers in airport terminals at JFK Airport in New York, Boston Logan and the Seattle-Tacoma Airports.
The activation also included custom fabricated pillars and a bespoke lit sign.