About the project

For some, Wellness is just a word or a phrase, but for WelleCo, it is everything. WelleCo make plant based elixirs in easily digestible powders that nourish all the body’s 11 systems. The company found success in their native Australia, they saw massive growth in the US so they decided to open their flagship store in  New York City. With a new locale, comes a new opportunity to make a statement. The WelleCo team relied on Coloredge to give them window graphics, implement in-store branding, and striking visual elements to embody their values and make their products shine.

A digital wall was also installed to exhibit high quality video elements for all to see.