Ballast Point

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About the project

A pioneer in the craft beer industry, Ballast Point recently introduced its new ‘Fathom’ IPA – an easy-drinking, west-coast style India Pale Ale with hints of orange and piney hops, and just the right amount of depth. Ballast Point asked Coloredge to quickly create sales samples for its vibrant, new packaging.

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With an eye on brand standards and color perfection, Coloredge produced dozens of prototypes of Fathom IPA cans, bottles and boxes, helping Ballast Point introduce its new brew with a big splash.